Selling a home | What to Expect


Frank Rashid The Coldwell Banker Advantage: Frank Rashid's affiliation with Coldwell Banker Residential Brokerage amplifies listing exposures for Residential properties. Our technical expertise coupled with Coldwell Banker's Internet presence, muscle,and researched-based marketing strategy presents the seller with thewidest marketing exposure. This results in more buyer traffic, more showing activity, and better qualified buyers. The ultimate benefit to the home seller is that the property gets SOLD smoothly and with highest net proceeds at closing.


Coldwell Banker has the market share in Southern California. By implementing specific components of the Coldwell Banker systems intelligently, we work with you to ensure that the process of getting your home sold is a success!


Frank Rashid

Here are 5 processes required for getting a home sold for full value.

1. Timing your sale... Summer, Spring, Fall, Winter? Outgrown? Overgrown? Just want a change? Job relocation?
2. Preparing to sell... Decluttered? Minor repairs? Major remodels?
3. Pricing your home... Below market? Above market? Seasonality? Comparables?
4. Getting noticed... Making sure that the home gets the exposure it needs for buyers to see it. Open houses every weekend till it sells? Just listed around the neighborhood? Recognized brand on the front yard to give it a professional feel? Staged for success?
5. Offers, closing, and moving... Negotiate sales contract? Disclosures? Inspections? Requested Repairs?



“Frank helped me sell my house in La Cresta. He and his team helped with all the logistics/repairs before putting the property up on the market and also during the escrow process. Since I was out of the area during the entire process, he was my eyes and ears. The whole transaction was handled smoothly and professionally. They know what they were doing and kept me posted along the way. I highly recommend him to anybody looking for a trustworthy and knowledgeable realtor.”
- Vaishnawi Wankhede
“Rashid Realty have managed my property in San Diego for almost 10 years. Eventually I decided to sell and the whole process went very smoothly with the right pricing despite the pandemic going on. I recommend him both as a property manager and as a real estate agent if you would like to buy or sell.”
- Alpaslan Savas
“This is our second home buying experience and first home selling experience with team Rashid and kudos to the entire team for helping us all the way from showings, negotiations, paper-work, inspections and closing. We would highly recommend their services to anyone considering to buy or sell a home”
- Gaurav and Heeral Nandola
“I hired Frank Rashid to help me get my home in Rancho Bernardo sold. Frank and Durriya were on top of things from the get go. I was considering listing with Redfin but decided to work with Frank for the extra attention and care that I felt they would provide and that made all the difference. They helped me get the home staged and procured 3 strong offers over asking price within a week. I appreciated Frank’s proactive communication and guidance during the pre-listing and escrow stages and would highly recommend him and his team to anyone needing to sell a home in San Diego.”
- Aliasgar Lanewala
"I am delighted to write this testimonial. Having a new job in another city with higher cost of living than San Diego left our family with many major and emotional decisions to work through. Should we sell or rent our place out, should we wait before listing, what price to list, etc. We interviewed Frank and on the first meeting itself, he sat with us for hours to discuss every aspect of the journey should we list our house. It was quite clear that he is very knowledgeable in all aspects pertaining to the real estate market and we selected him to represent us as our listing agent. We had specific price target for our home and Frank recommended an approach which we ended up adapting. His office staff helped us through all aspects of getting the house ready for listing (touch ups, staging, decorating, photographing, etc). We loved that he kept us informed throughout the selling process and we really appreciated that there were no surprises. Result: ended up getting 3 offers greater than our asking price and had the highest sold price per square ft in the last year on our street. Frank answered all our questions and guided us with the entire negotiation and closing process efficiently and cost effectively. We found him to be very sincere and strongly recommend his services to anyone considering selling. Thanks Frank!"
- Ranga Duggirala
“Team Rashid managed our property for several years, shouldering all the daily details I had no time or aptitude for. This allowed me to focus on other things with the confidence that any problems that might arise would be handled quickly, competently, and to the satisfaction of all parties. All of their staff are personable, helpful, and competent. I always felt like they were looking out for our best interests. They took on all the hassle of property management, and then when the time came to sell, they prepared everything, placed it on the market, and on Monday after listing we had two above-price offers! ”
- Amy Heiss
“I would like to call to your attention the superior experience I had in both selling and buying my home using the services of provided by Frank Rashid.

After buying my first home, the advantages of using a highly qualified agent became very clear to me. I know that for my next move I wanted someone who could perform flawlessly during the many phases of both selling and purchasing a property.

In Frank Rashid, I believe that I identified that person. I found his work ethic, clear communication style and attention to detail to be very reassuring. Also, his customer service was second-to-none, as every phone call was returned and every question was answered, no matter how trivial, to my satisfaction.

It is my opinion that Frank Rashid is a tremendous asset to your office. He can count on my return business, and a strong recommendation from me to any future potential buyers and sellers.”
- Dave R Downing
“We used Rashid when we were thinking of upgrading to a larger home. He walked us through the buying and selling process and answered all our questions (we had never worked with a realtor before). He was able to identify and understand our requirements and showed us the home we fell in love with the very first time we went looking together! He was excellent throughout the purchase process - from price negotiation to following up on the repair list and we were able to close escrow with minimal hiccups.

He also handled the process of selling our home very professionally. He gave us good advice on how to stage our home and when and at what price to put it on the market. He got us 13 offers in three days (!) and we settled on a sale price well above our asking price. He was aggressive pursuing the sale and we completed the escrow on time.

Rashid sets very high standards for himself and delivers on them. He is very responsive and gets back to you in a timely manner. He is very professional and has a keen attention detail and makes sure every box is ticked and every form filled out. Invariably there will be bumps along the way but Rashid stays calm throughout and gives great advice.

We strongly recommend Rashid as a buying and selling agent and will refer him to all our friends in the area!”
- Arjun Punshi & Devika Kapur
“I would like to express my appreciation for the fine job that Frank Rashid performed as our buying and selling agent. We made an offer on what was to become our new home contingent on the sale of our existing home. The entire process went smoothly for my wife and I thanks to the efforts of Frank Rashid. He sold our house in three days and ensured the purchase of our new home almost immediately afterward. During part of the escrow period I was out of the country but things went so smoothly I had no reason for concern. We were very happy with the price we got for our old home. Frank listed the house for $10000 more than what another agent has suggested. We got the asking price and I am thankful that we decided to go with Frank. I would strongly recommend him as an agent and would not hesitate to use his services again.”
- Bruce and Joy Moore
“I have used his services for every real estate transaction that I have done in San Diego because he is knowledgeable, is responsive and gets results. I have known Rashid for over seven years since he was recommended to me by a friend. He is always willing to provide reports that I need and is responsive to every request that I have by phone or email. I like working with him because he is easy to work with and is always pleasant and professional. I will continue to use his services whenever I need a real estate agent or for rental property management services."
- Desi Rosado
“Rashid's expertise in how to market my individual property to get the best results really impressed me. I had spoken to a few local agents before but when I met Rashid, his fees, his straightforwardness, his honesty and his knowledge of the area convinced me that his was the best company for the job.”
- Mike Barretto
“Dearest Frank, Thank you for all your expertise, high ethical, moral and professional standards. I really do feel I could not have found a more honest, sincere, courteous and patient person as you. I value & appreciate you.”
- Meg Wendel
“For all your realty needs, Rashid is the name to trust -- DEPENDABLE, HONEST and very PROFESSIONAL. Let him do the job and you'll have yourself a new FRIEND.”
- Paul and Celia Gelle
“I've been through eight real estate transactions in the last 13 years, and find your precision, attention to detail and professionalism second-to-none. You certainly earned your commission and our respect...

I am more than happy to act as a reference for your other clients."
- Mark and Ina Lewis
“We have known and done business with Frank and his team since 2010. Frank and his team managed our property in San Diego since then and always found great and qualified tenants through out the lease term. During all these years, they coordinated all the repairs required and kept us informed through out the process. When we decided to sell our property we spoke to Frank and he came up with a strategy that worked with our plans. He and his team put in a lot of effort in making the process as smooth as possible with us being away. They put in a lot of hard work on our behalf to maintain and sell the property. We recommend Team Rashid for buying/selling and property management.”
- Mark Hanson
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Getting Noticed | Marketing your home

I have a complete step by step marketing plan to ensure that your home gets the requisite exposure to prospective buyers. The majority of buyers are now searching for their homes online. With the marketing strength available to me from Coldwell Banker, you can be certain that you have access to the resources you will need.


Here is are some examples of 3D Virtual tours that we can generate for your home using extrapolation technologies.




Here is are some examples of high resolution professional photographs that we can generate to showcase your home.



Our Services | Negotiating for top dollar



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Set Up Your Free Consultation Today | What to Expect

To get the ball rolling, please contact me at:


The first step is a quick phone call or text so that I can get a sense of what you have in mind or answer any question you might have; this will help get the ball rolling. By the way, I am mostly in the office in the mornings but don't pick up calls from unrecognized #s as I get a lot of marketing calls , so just leave me a voice mail and I will call you right back.