Selling a home | What to Expect


The Coldwell Banker Advantage: Frank Rashid's affiliation with Coldwell Banker Residential Brokerage amplifies listing exposures for Residential properties. Our technical expertise coupled with Coldwell Banker's Internet presence, muscle,and researched-based marketing strategy presents the seller with thewidest marketing exposure. This results in more buyer traffic, more showing activity, and better qualified buyers. The ultimate benefit to the home seller is that the property gets SOLD smoothly and with highest net proceeds at closing.


Coldwell Banker has the market share in Southern California. By implementing specific components of the Coldwell Banker systems intelligently, we work with you to ensure that the process of getting your home sold is a success!



Here are 5 processes required for getting a home sold for full value.

1. Timing your sale... Summer, Spring, Fall, Winter? Outgrown? Overgrown? Just want a change? Job relocation?
2. Preparing to sell... Decluttered? Minor repairs? Major remodels?
3. Pricing your home... Below market? Above market? Seasonality? Comparables?
4. Getting noticed... Making sure that the home gets the exposure it needs for buyers to see it. Open houses every weekend till it sells? Just listed around the neighborhood? Recognized brand on the front yard to give it a professional feel? Staged for success?
5. Offers, closing, and moving... Negotiate sales contract? Disclosures? Inspections? Requested Repairs?


I am ready to Get Started »


Getting Noticed | Marketing your home

I have a complete step by step marketing plan to ensure that your home gets the requisite exposure to prospective buyers. The majority of buyers are now searching for their homes online. With the marketing strength available to me from Coldwell Banker, you can be certain that you have access to the resources you will need.


Here is are some examples of 3D Virtual tours that we can generate for your home using extrapolation technologies.


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Here is are some examples of high resolution professional photographs that we can generate to showcase your home.


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I am ready to Get Started »


Brand Brand


To get started, please CALL or EMAIL Frank Rashid for a proposal (PDF presentation). You may also Contact Me Online Here.

You may Request a Free No-obligation Comparable Market Analysis Here.

Additionally, if you are local, I am happy to schedule a meeting at the property, so we can determine what the property will sell for, at no cost or obligation on your part.  At the property, we can better decide together on the best plan of action. I will be able to help you get the property SALE READY

We are courteous professionals, flexible and very easy to do business with.  Our goal is to make a raving fan out of you and to have you refer us to all your friends and family.  That's the way we have been growing since 2001!